Digital Marketing Account Manager
Salary: Your starting salary will range from £28,000 to £35,000 dependent upon experience.
A bonus of £2,000 is accrued every 6 months, when a minimum of 90% of their predefined financial targets are hit.

Location – Maidstone/Hybrid

Client Overview

Our client is an award-winning agency that is built on trusted reputation and superior digital and creative services for Start-Ups, SME’s, large corporate organisations and government clients. They are renowned for providing game-changing creative solutions that deliver results and business growth. Their company culture and ethos are important in who they are and what they deliver. You’ll also have the ability to impact wider parts of the business with their charitable arm, delivering support & funding to those in need through team activities and campaigns. They believe the best work happens when they collaborate in person, but they do offer a hybrid-working policy which takes full advantage of the technologies, systems and processes which underpin their operations. Their office in Maidstone, is a vibrant, yet professional working environment in a great location with excellent amenities including kitchens, showers and breakout areas.

Job Description:

They are looking for a confident, enthusiastic digital account manager with a genuine passion for technology and marketing. The successful candidate will be required to work as part of the digital team and will focus upon developing and retaining key client relationships for a selection of the agency's biggest clients, as well as winning new ones.

The Digital Account Manager, and wider account management team, are the bridge between their clients and the agency. They are responsible for ensuring that the agency is meeting the client’s needs, working with all the key functions that go into creating the agency’s digital output. They will deliver account growth by constantly solving problems, surprising and delighting clients, managing internal and external communications, and driving projects to completion

You will be actively involved in creating digital campaign briefs from clients and liaising with the teams to implement. With guidance & support from their Head of Digital and wider digital team, you will manage digital campaigns and retainers across disciplines including SEO, PPC, Creative, Content, E-Mail, Social, CRM and Web, ensuring that these are completed on time and within budget. Hands-on knowledge of these areas will be beneficial in empowering you to solve client’s challenges, and to translate clients’ briefs into actionable activities.

Understanding & drawing insight from the data behind the results of these activities is also an advantage. Your collaborative ethos will enable you to work closely with other members of the digital and tech teams to develop impactful solutions. You will need to be a problem solver and a great communicator in order to understand the client's needs and to be able to work in a very fast paced environment. As the main point of contact for these clients, you will be expected to develop the relationship further, ensuring this client maximises results from the company’s’ services.

Responsibilities:

• The day-to-day management of a number of digital client accounts.
• Developing innovative, high-quality digital solutions maximising client spend.
• Input and ‘get your hands dirty’ on digital activities.
• Working closely with production and project managers to present and rationalise your work internally and to their clients.
• Identify ways to grow accounts, and present & sell creative digital marketing outputs/solutions to facilitate this.
• Optimize web content to increase traffic and improve SEO.
• Report on web performance metrics.
• Analyze digital campaign success.
• Monitor ROI and KPIs & provide insight through OmniBI.
• Stay up-to-date with digital media developments.
• Develop high-quality high-performance standards for all the agency’s output.
• Maintain records of meetings, decisions and key actions through CRM.
• Ability to work under pressure and deliver projects within deadlines.

Required skills:

• 2-4 years digital marketing executive / account management experience, ideally in a digital agency environment.
• Proven client management & account management skills
• Robust knowledge of digital marketing disciplines, including some hands-on experience.
• Experience with CMS, SEO/SEM and CRM software/platforms
• Ability to understand client requirements & goals and identify opportunities to expand on an existing client brief to deliver results from across the digital marketing mix
• Excellent relationship builder, personable, flexible and persuasive.
• Strong analytical skills
Desired skills:
• Google Fundamentals of Digital Marketing qualifications (and above)
• SEO and Paid Media qualifications (SEMRush, CIM, IDM) Hubspot Certified.
• Degree-level qualification or higher in Marketing, Digital, or Technology disciplines.
• An innovative thinker, energetic and commercially astute.
• Excellent written and verbal English.
• Confident, dynamic, ambitious and creative & able to act quickly on new ideas.

Benefits:

• 23 days holiday per year.
• 3 additional volunteering days per year.
• Company pension, £300 training budget per year & £300 technology and home working budget in addition to laptop provided.
• Employee perks scheme including rewards, bonuses, discounts, freebies, health & wellbeing offerings and more.
Regular team events & away days.
• Flexible Working policy - 2 days working at the Maidstone office with the remainder remote/from home as you choose.
• Parking allowance