A Marketing officer to develop and implement a strategy to grow the charities brand awareness across Kent

Develop and implement a marketing and communications campaign to promote the charity, they provide health and wellbeing services, building brand awareness across Kent. Devise a strategy/ plan, understand target audience, create content/ write copy, design and produce, maximise social media, website and other channels. Collect and analyse date to establish impact and effectiveness. Work closely with the CEO to ensure tone, style and strategy is aligned with Involve's mission, vision and values. The ultimate aim is to ensure as many people in Kent know about Involve's services as possible.

Responsibilities

Develop a strong understanding of Involve, the charity's mission, vision, purpose and strategic objectives in order to set the style and tone for marketing and communication
* Identify key marketing priorities, with the CEO. These are likely to include the promotion of the new Kent County Council funded service for people over 55, 'social prescribing' work with the NHS, promotion of volunteer opportunities and recruitment and job vacancies. Identify target audiences and tailor approach accordingly for maximum engagement.
* Develop a plan to reach target audiences through a range of appropriate channels, ensuring those who are digitally excluded (a key audience) can be reached, with the aim of building significant brand awareness with the population of Kent.
* Design and produce engaging, targeted material and content which highlights Involve's work and meets strategic aims. This includes copyrighting and graphic design.
Develop and implement a marketing and communications campaign to promote Involve Kent, a charity providing health and wellbeing services, building brand awareness across Kent. Devise a strategy/ plan, understand target audience, create content/ write copy, design and produce, maximise social media, website and other channels. Collect and analyse date to establish impact and effectiveness. Work closely with the CEO to ensure tone, style and strategy is aligned with Involve's mission, vision and values. The ultimate aim is to ensure as many people in Kent know about Involve's services as possible.
The charity is growing significantly with a large new service, and this Post will review our current approach to marketing and communications, develop new materials/ channels and promote key services.
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What you need to do now
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