Marketing Communications Executive

  • £19,000 to £21,000 per annum dependent on experience
  • Maidstone, Kent
  • James Villa Holidays

Working as part of a dynamic marketing team, the primary focus of this role to take responsibility for the James Villas brand, campaign implementation; delivery and execution of marketing activities. To create and deliver integrated strategies to meet and exceed our business objectives: improved communication and personalisation to the customer, and ultimately increased sales.

Support the company’s strategic and tactical campaign process:

• To continuously develop and assist with the implementation of the brand, as part of the wider brand strategy, whilst delivering the companies commercial objectives.

• Become a brand point of contact for company employees and agency relations.

• Work alongside different departments to support the implementation of campaigns and promotions, clearly communicating these plans to the marketing team and wider business.

• Develop relationships with the larger group on marketing activities, shared resource, specific group projects and budgetary elements.

• Report against key business metrics (as agreed in KPI documents).

• Co-ordinate and support the direct mail campaigns, including the planning, research, production and editing of the brochure and magazine.

• Co-ordinate and support PR campaigns to support the brand and customer acquisition.

1. KEY TASKS/RESPONSIBILITIES/ACCOUNTABILITIES

• Writing and proofreading copy for all marketing collateral, including brochure, magazine, letters, emails and web.

• Content production and brand guidance for the wider marketing team, including online channels such as social media, blog and web.

• Direct Marketing: active involvement in a direct mail strategy; writing content and data briefs, liaising with our in-house Studio Team for design / production, analysing results.

• Working with the Senior Marketing Communications Exec and media agencies in media selection (particularly press, PR, SEO, radio and TV) and identifying other opportunities.

• Providing support through the briefing and approval processes within the campaign cycle to ensure delivery on time and to budget.

• Working closely with Digital Marketing and Ecommerce Manager, Web Manager, Studio team and other business stakeholders to meet key objectives expected of the marketing team and wider business.

• Summarise, analyse and present results, using the findings to feed back into strategy formulation.

• Maintain, report on and interrogate marketing KPIs, communicating to the Marketing Communications Manager.

• Research competitor activity and reporting on findings, gap analysis, etc.

• Day to day duties and ad-hoc marketing requests.

Functional Tasks

Reporting/Monitoring:

Monitoring brochure and magazine stock

PR Coverage monitoring

Competitor activity monitoring

Administration Monitoring Marketing email inbox:

Monitoring Marketing calls and voicemail

Monitoring PR email inbox and calls

Responding to Ad Hoc journalist requests

Maintaining Marketing and PR telephone numbers log

Invoice reconciliation

Promotions:

Overseeing the setup of promotions across marketing channels

Managing the asset creation and branding of promotional materials

Working with commercial and IT teams on requests for promotions

Competitions/Prizes :

Working with partners to set up and manage brand competitions

Liaising with winners and partners

Working with the Sales Supervisors and Accounts to reconcile

Following up on outstanding prizes that haven’t been taken

Keeping the competition log up to date

Acquire data gathered through competitions and communicate appropriately

Campaigns:

Campaign admin and wider team liaison

Collation of campaign collateral

Brand champion for campaign consistency across all channels

Brochures/Direct Mail:

Content research, production and proofing

Creation of briefs for marketing materials

Stock monitoring

Brochure/DM returns and removals

Emails:

Liaising with design and email team to prepare email communications

Seeing through email design and build on brand emails

Competitor analysis

Monitoring of email communication trends

Website:

Liaising with Web Manager on changes to home page/content

Working with Web Designers on web visuals/banners etc.

Agencies Assisting with media agency liaison:

Assisting with creative agency liaison

Ad-hoc queries and support requests

2. COMMUNICATIONS

INTERNALLY EXTERNALLY

• Board

• Line Management

• Marketing Team

• Wider organisation • Direct to consumer through activity

• Agency relationships

3. PERSONAL SPECIFICATION

A proactive, quick thinking individual with exceptional communication skills and marketing understanding.

QUALIFICATIONS/EDUCATION REQUIRED

MINIMUM DESIRABLE

• Marketing/Communications/PR related college modules/subjects • Degree educated (ideally within marketing or English) or relevant CIM or IDM qualification

SKILLS/KNOWLEDGE REQUIRED

• Exceptional verbal and written communication skills

• Extensive and proven experience in delivering successful marketing campaigns

• Strong commercial focus and customer marketing experience

• Self-confidence to sell ideas, brief agencies, be proactive with communications and liaise with the marketing team

• Strong organisational skills

• Can deliver quality results in a fast-paced environment, whilst working to strict deadlines and prioritising work

• Good knowledge of Microsoft Office tools, particularly Microsoft Excel

• Energy and enthusiasm

• Knowledge of delivering successful Public Relations strategies

• Knowledge of the overlap with digital and offline marketing strategies

• Experience in the travel industry

RELEVANT CAREER HISTORY/EXPERIENCE NECESSARY TO FULFILL THE JOB ROLE

MINIMUM DESIRABLE

• Experience within a similar role

• Focus on both ATL and BTL • Tour Operation or travel experience

Valuing Diversity and Inclusion

At James Villa Holidays we aim to create a workforce that is representative of our society, knowing that embracing differences enhances the capabilities of our business and makes for a happy place to work. We are proud to recognise and celebrate that we have a diverse culture where employees are accepted for who they are, regardless of age, gender, ethnicity, sexual orientation, religion or ability.

  • Advertiser: Direct Employer
  • Reference: JVH