12181LR
Marketing Manager

Our client is looking for a Marketing Manager, who has experience in creating and delivering a Marketing and PR strategy in a commercial role.

The right person will be able to strategically plan a rolling 12 month marketing plan for the brands and deliver the business goals.

This role could suit someone with varied marketing experience who is looking for their next step up in their career.

Our client provides an exceptional service within the leisure industry and have an excellent reputation, the ideal candidate will benefit from an outstanding working environment and company benefits.

Objectives:
*To increase the engagement and ultimately produce enquiries made by the existing client base through targeted and timely marketing activities
*To increase the overall new client database with relevant clients (local and nationwide) held by the department
*To increase relevant enquiries, from new clients through appropriate marketing campaigns
*To work with members of the team to support the conversion of enquiries into confirmed sales across both new and existing clients
*To increase awareness of the brand amongst our internal employees so that they can provide an ambassadorial role for the brand
*To promote cross selling between our travel brands
*To provide marketing expertise and hands on delivery to central business need

Accountabilities:
*Develop and implement a marketing plan
*Take responsibility for the entire customer life cycle
*Generate repeat client engagement as well as new client engagement
*Ensuring that quality client feedback is obtained through review platforms at all stages of the customer lifecycle
*Work with the Web & Digital team to internally co-manage digital marketing activities, including email marketing campaigns and report on results
*Collate and analyse relevant data in order to measure the success of campaigns
*To segment and analyse data to identify appropriate marketing campaigns
*Identify advertising, PR and award opportunities
*Production of collateral, including newsletters, booklets, brochures, and all other marketing materials, whilst liaising with designers and printers
*Produce and proofread all content for Leisure travel
*Develop our social channels content, including writing content publications, and increasing presence on social media platforms (Facebook, Instagram, Twitter and YouTube)
*Organising events and negotiating marketing collateral
*To manage the Leisure marketing budget, using data analysis to make strategic decisions regarding marketing spend, ensuring a return on investment
*Work with the Corporate team to identify cross-marketing opportunities

Requirements:
*Proven experience of creating and delivering Marketing & PR strategy within a commercial role
*A 'can do' approach communicating with key internal stakeholders
*Excellent proof reading and creative writing skills
*Proven experience of working with designers and external digital agencies in order to deliver return on investment
*Excellent budget management and negotiation skills
*Excellent Microsoft Office skills

Please apply to Lisa@flossagency.co.uk