Content Marketing Executive
Paddock Wood, Kent
£30,000pa-£40,000pa
Monday-Friday 8.00am-4.30pm

KHR is working with a leading manufacturer of bespoke products who are looking for a creative, adaptable and detail-orientated Content Marketing Executive to join the team.

The Content Marketing Executive will work with the Sales & Marketing Director and team to develop and implement a comprehensive content strategy aligned with the marketing and business objectives.

Due to exciting growth, the business is moving into a larger, modernised site before the end of the year located near Bearsted, Maidstone.

Roles and Responsibilities

- Develop and implement a comprehensive content strategy aligned with marketing and business objectives
- Identify target audiences and create content that resonates with them
- Stay informed about industry trends and competitor activities to adjust the content strategy accordingly
- Create high-quality and engaging content across various formats, such as blog posts, articles, case studies, videos, infographics, social media posts, and emails
- Collaborate with other team members and third-party providers in design and multimedia, to produce visually appealing and multimedia-rich content
- Develop and execute plans for content distribution through various channels, including social media, email, and other online platforms
- Utilise SEO best practices to optimise content for search engines and improve discoverability
- Implement strategies for promoting content to increase reach and engagement
- Monitor the performance of content using analytics tools to track key metrics such as engagement, conversion rates and audience behaviour
- Analyse data to identify trends and areas for improvement
- Optimise content strategies based on performance data and feedback
- Work closely with other teams, including marketing, sales, and product development teams, to align content with overall business goals
- Collaborate with external stakeholders such as influencers, partners, and industry experts to enhance the reach and credibility of the content
- Maintain open communication with other departments to gather insights and ensure consistency in messaging

Candidate Profile

- Previous experience in a content marketing role
- Proven experience in implementing brand strategy through integrated B2B marketing communications
- Ability to create content for a variety of channels and audiences, adapting style and messaging appropriately
- Proficiency in copywriting
- Excellent communication skills at all levels
- Solid understanding of SEO techniques
- Willing to travel to customers sites

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